Times are changing and things can become overwhelming if you don’t keep up fast enough. With the late 2022 advent of the AI Chatbot Chat GPT, the world has been shaken with all sorts of new possibilities for what is and isn’t achievable. People on the cutting edge are implementing these technologies into their businesses and in new and innovative ways. From abilities that stem from access to a knowledgebase of pretty much any sort of information that has ever been published on the internet, the capabilities of this AI are quite extraordinary. With this AI, however, knowledge is just the beginning of what the true capabilities contain.
What can AI do?
The difference between AI and a search engine like Google is that AI can compile information into original content, digest and understand information, and provide feedback much like an extremely knowledgeable human being might do who is an expert in the field of question. Chatbots such as Chat GPT are certainly sophisticated enough in a capacity to hold an in depth exchange with a person about any given topic. People have been using the capabilities of AI to solve complex problems that humans have had trouble solving for, in some cases, years. With that being said, the capabilities are practically limitless, and this is just the beginning. We are entering into a new age the likes of which we have never seen before. But since this is a business blog, how does this all relate to business? Lets go over some case examples of how I and my colleagues have been using Chat GPT specifically to assist with business operations.
Copy
As a real estate investor, copy is a big part of what I do. In order for my property listings to stand out that I am trying to sell with seller finance, rent, attract short term renters into an AirBNB, and so much more, I need eye-popping copy that not only grabs the reader’s attention, but also scatters relevant keywords throughout the text to ensure we rank in the algorithm and get the right attention. In the past, this type of copy has cost hundreds of dollars and takes days to complete either by hiring a professional copywriter or, in my case, recruiting a realtor to write copy for me. With Chat GPT, this can be done in seconds, is completely original, can be recreated in limitless new ways by the AI, and is on par with what you could get from a copywriter in many respects. I have used Chat GPT for just about 10 of my properties thus far and the results have been impressive. This frees up time, energy, and money for me to spend or exert elsewhere that I so desperately need to be successful and leverage out my business so I can focus on working on it, not in it. Chat GPT, I would imagine, also has great ability to write copy for e-commerce products on Amazon and other sites. I haven’t yet experimented with this as I have taken a step back from my Amazon business, however, I plan to utilize this ability in the future when I am more hands on.
To show the power of what Chat GPT can do, below is original copy produced by the AI. The criteria I gave it to produce copy is as follows:
“Write AirBNB copy for a 3 bed 2 bath property in Tampa with a pool that is close to the beach. Use the keywords beach, sunshine, Tampa, and swimming in your copy.”
Result of request:
“Welcome to our beautiful 3 bed 2 bath property in Tampa, where sunshine and relaxation are just a few steps away! Located close to the beach, this spacious and inviting home is perfect for anyone looking to soak up the Florida sun and enjoy a refreshing swim in the pool.
As soon as you step inside, you’ll feel right at home in our comfortable and tastefully decorated living spaces. With plenty of room for up to six guests, this property is ideal for families or groups of friends traveling together.
After a long day of soaking up the sunshine and swimming in the pool, you’ll love retreating to one of our three cozy bedrooms. With plush beds and plenty of natural light, these rooms offer the perfect space to recharge for another day of fun in Tampa.
But the real highlight of this property is the pool area. Surrounded by lush landscaping and plenty of seating, it’s the perfect place to relax and unwind. Whether you’re taking a dip in the refreshing water or soaking up the sun on a lounger, you’ll love spending your days by the pool.
And when you’re ready to venture out, the beach is just a short drive away. With its sparkling blue waters and soft white sand, it’s the perfect place to spend a day soaking up the Florida sunshine.
So if you’re looking for a relaxing and inviting home in Tampa with a pool and close to the beach, look no further. Book our 3 bed 2 bath property today and start planning your dream vacation in the Sunshine State!”
Quite impressive. That came out in 15 seconds! You could continue to workshop with the software and tweak if you’d like to by providing feedback as you would a person or simply click the rephrase button to start the blurb from scratch. There are so many possibilities here!
Customer support and service
In short-term rentals such as an AirBNB, there is typically a manager who takes care of bookings, answers questions about the property and the area, handles maintenance requests, coordinates cleaning crews, and more. With Chat GPT, there is a way that most of if not all of this can be completely automated! I don’t have this up and running in my business yet, but it is possible for AI to essentially manage your short-term rental for you. From answering questions about the area to handling maintenance requests and even processing bookings, these are all things that we are exploring the possibility of utilizing in our business when it becomes necessary to do so. This is yet another expense, both of time and money, saved due to the advent of this technology so that I can focus my time and attention elsewhere all while the guest is well taken care of without breaking the bank for a manager.
Lead generation and text blasting
My team and I are launching a new system for lead generation centralized around AI and its ability to handle complex conversation. We are launching an all new pay per click lead funnel that functions as the following text explains:
- Our paid ads for “Sell your home fast!” appear to our target customers in the areas that we are focused on generating leads in. Our goal is to optimize our ad spend for a lower cost per click so we can maximize lead flow for our money.
- The customer clicks on the ad and is funneled to our website in which they are greeted by our chat AI. Our chat AI goes through a process called “disqualification” to filter out the people we feel are not a good fit for us from the people who are. They do this using complex conversations designed to see if the people who are on our site are truly interested in the service we are providing and would be a good candidate for us to take the next step with. If the AI gets stumped on anything for any reason, a human will be assigned to step in and help.
- Once the AI filters the good leads from the bad, our acquisitions team makes the initial phone call. After having already been filtered and vetted by our AI, our first contact is a warm to hot one, meaning that the prospect is close to being closed.
I probably don’t have to explain how amazing of a process this can be once fine-tuned. This has the ability to completely automate lead generation and make it as predictable as predictable gets. Not only will we only talk to hot leads, but we can easily track our key performance indicators or KPIs to understand how well our business is working. In this aspect, for business, AI is revolutionary.
This is just the beginning
This truly is the beginning for AI. The above are a few of the many different iterations in which I am experimenting with AI in my business. The goal of this blog is to open up your eyes to the power it holds and to make sure you understand that if you don’t implement this in your business soon, you’ll be left in the dust. Chat GPT is free to use and I will include a link here for you to check it out and see how it can help your business! Enjoy (Chat GPT link)!