2024 is around the corner and planning for extensive growth is going to be a big part of the game plan. In order to do this, my team and I have invested heavily in resources using both time and money to ensure we reach our lofty goals. Providing resources helps not only to grow your business, but also builds loyalty and strong culture within your team. Investing in your team is the engine that keeps the dream moving along. Our investments in our growth incorporate both innovation and practicality as our aim is for our business to boom and the people within our business to thrive as a result.
Cutting edge resources
One of the most prolific topics of 2023 as we head into the new year is AI and the future of it. In 2023, we saw the rise of ChatGPT, the do-it-all supercomputer AI. This technology has endless possibilities to help grow and expand businesses including ours. One of the key premises of our business is the utilization of the Who Not How Method. This is a scaling strategy that makes you ask the question “Who can do this?, rather than “How do I do this?”. Framing this premise in your mind allows you to focus on the key drivers of your business while leveraging all of the day to day. AI is going to be a key for us in the utilization of this premise as it will be for many other businesses in 2024. Historically, the real estate industry has employed overseas cold callers to call leads and warm them up for closers. We have used this model in the past. It has proven to be expensive, frustrating, and a new source of more work having to navigate and manage people and their personalities. AI solves this problem for us. It creates a Blue Ocean for us in the world of real estate because it allows us to cut our costs of hiring human beings and eliminates the personalities and excuses that come along with outsourcing overseas human employment. An AI does not require continuous training or management. It needs to be tweaked and reprogrammed, but not to the extent a real life cold caller would need to be attended to. It doesn’t have a personal schedule and is around to answer and make calls 24/7 with no excuses. These advantages put this at the forefront of our business model going into 2024. It ensures that our most skilled callers are only calling pre vetted warm to hot leads. It should increase our close rate drastically. Perhaps most impressively., it’ll cost a fraction of what a full time VA staffing would! This advancement frees us up to focus on much higher level activities and implements a level of scale that wouldn’t be possible otherwise. This is Who Not How to the next level!
Being at the cutting edge of your industry means spotting trends like this when they first appear and implementing them so you can work out the bugs as quickly as possible. Growth at scale is only possible when you’re looking for more opportunities to grow rather than managing the busy day to day!
Investing in your team
Your team and the people around you are your greatest resource. Their ideas, input, and feedback allow you to keep your pulse on the business and gain insight into how things can be better from those who are in the trenches every day. Perhaps one of it not the most fulfilling aspects of having a business is helping other people reach their goals. We have fully committed to this concept in 2024 with the implementation of The 12 Week Year Program. The 12 Week Year is a book that explains the power of viewing a year as 12 weeks. It states that this shortened timeline makes time more valuable in itself. It forces you to break goals down into realistic pieces that can be accomplished in 12 weeks. The main purpose is to create accountability for oneself within the team. The main aspect of the program is to make sure our people’s visions align with the vision of our company, but the program also applies to them and their goals personally and links the two together. One of the most powerful aspects of the program is that it forces you to track your daily progress towards the goals you have and encourages self-accountability for the completion of these tasks. In the book, these are called your tactics. For example, if my goal was to close 10 deals by the end of my 12 Week Year, I could surmise that I needed to make 10 calls to warm leads per day and schedule at least 2 follow up calls per day to reach this number. This is an example of what one of my closer’s 12 week goals could be like. At the end of the week, you need to mark how many days you completed your tactics thereby creating clarity as to why or why not your goals were achieved at the end of the 12 weeks and eliminating all the excuses and fluff we could use in the process. This is a resource my partners and I will be using alongside our team to make sure self accountability cements itself as a staple of our culture.
Everything mentioned in this blog is geared for massive growth in 2024 and beyond and starts with investing time and resources back into this growth. For us, growth and scale is the priority. Our team and their frame of mind is our priority. We want to create a successful and exciting culture of fulfillment for everyone in and around our business. This is how we will continue to scale in 2024 and beyond!